Partnership will enable greater international reach and specialisation in the nuts and dried fruit market
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Pino Calcagni, Honorable Presidente de Besana The Spanish food company, Importaco, is buying a 51% stake in the Italian company Besana, reinforcing its international presence and specialisation in natural food products such as hazelnuts, cashew nuts, almonds, peanuts and seeds.
- Besana and Importaco distribute to the retail and ingredients markets. Following the transaction, they will complement each other’s offering in the markets of Southern Europe (Spain and Italy), the United Kingdom, Central Europe (Germany and Poland), and Scandinavia.
- Through this consolidation, both companies are reinforcing their competitive edge in the nuts market, thanks to the quality of their products, processes, and enhanced production capability.
- The partnership creates the European Leader in nuts, dried fruit and seeds for sourcing, industrial & commercial capability.
The Spanish food company Importaco (www.importaco.com) has signed a deal with the Italian company Besana (www.besanaworld.com), to buy 51% of the company’s share capital. The goal is to strengthen its specialisation in natural food products while consolidating its international presence.
The deal will enable the Group to reinforce its competitive position as the European leader in the nuts and dried fruits market, with presence in markets including Spain, the United Kingdom, Italy, Belgium, Germany, France, Poland and Scandinavia.
Complementary
Importaco and Besana are family-owned companies with over a hundred years’ consolidated experience in the nuts industry. They share a customer-oriented and healthy eating approach. Their business model is based on product quality, process efficiency, and high production capacity through their network of factories.
Importaco specialises in the nuts and natural drinks business. It distributes to the retail segment in the Spanish market as a Mercadona supplier. It also operates in the agrofood industry ingredients markets, and in the foodservice market for the hotel and catering industry through other distributors. Toño Pons will be the Chairman of the new group following the integration.
Besana specialises in nuts, dried fruit and seeds, with a strong focus on quality and innovation. It is a leader in research and development, and as a result, has an extensive range of products and packaging. The company mainly distributes to the retail segment and has a strong presence in the United Kingdom, Belgium, Germany, Scandinavian and Eastern European countries, as well as Italy. The Besana-Calcagni family will belong to Group leadership team following the integration. Riccardo Calcagni has been confirmed as Chief Executive Officer and Pino Calcagni as Honorary President of Besana.
Competitive advantage
The combination of Importaco and Besana’s two complementary business models consolidates the leadership in the European nuts business into a Group with strong competitive advantage in value chain integration, industrial network, and the potential for increased sales.
The partnership fosters a leadership underpinned by the partners’ shared vision, and backed by an established track-record linked to differential values in its activity, such as food safety, quality, innovation, sustainability and market knowledge.
The transaction therefore ensures the Group’s sustainable long-term growth, and strengthens its position in the European market with a number of competitive advantages:
- An integrated value chain that boosts the volume of purchases while increasing product quality and variety.
- A powerful industrial network that increases production capacity and flexibility, and raises quality through specialisation. The Group has a network of 17 factories located in different European countries, allowing for a more efficient logistics set-up.
- Substantially larger supply in the natural products and healthy food segments, nuts, dried fruits and seeds, chocolate nuts and dried fruit.
- Complementary distribution channels that strengthen business in the retail and ingredients markets.
Internationalisation and specialisation
“Through this transaction, we are consolidating our sustainable growth project based on quality and innovation, and leveraging our internationalisation and specialisation in natural products and healthy foodstuffs,” said Toño Pons, President of Importaco. “We are creating a strong group with a solid competitive position, both in Spain and in other European markets, with a high growth potential,” he added.
Pino Calcagni, President of Besana, said, “In the current scenario, the globalisation of new markets and the development of synergies to improve economies of scale are becoming key commercial factors. The Importaco Group is the ideal strategic partner to achieve these objectives and create value throughout the supply chain.”
Key figures
Following the integration, the Group has cumulative sales of €770 million, 1,950 employees, 17 factories in 5 countries, a purchase volume of 123,000 tons and more than 600 suppliers.
Transaction advisors
PwC is acting as advisor of Importaco. UBS is acting as advisor to Besana in collaboration with Falco & Associati. The integration will finish in October 2020 after the compliance of some regulatory requirements.